Zen in the Art of SEO
Our SEO strategy blog was supposed to be our research material to be shared in house. We used it as a notepad where we featured key research projects for overall SEO strategy. Although we had no intention of having the blog visible to outside parties, we were surprised to find that after a few short weeks, the blog was on page 2 of Google for the keyword: “SEO Statregy”. This begs the question: in the midst of a highly competitive market for a competitive keyword, how did this blog surface in the top 15 links on Google? An analysis is required.
