How To Maximize Your Pay Per Click Marketing
In any PPC Campaign, the most important ingredient is keyword research. Unfortunately, sometimes keyword research can be a long and tedious thing. In a world of “you can do it fast or do it right”, is there a way to have both? Actually, there are tools that allow you do “do it fast” and “do it right”.
If you’re trying to locate the most competitive keywords in your particular marketplaces, start with Wordtracker or AdWord Accelerator, both of which can be found at www.wordtracker.com. This site will help you choose the highest-performing ads, along with information about search volume and bid price estimates. For other aspects of PPC Management, try Adword Analyzer (www.adwordanalyzer.com) or Keyword Analyzer (www.keywordanalyzer.com).
Of course, finding keywords from these sites is only the beginning. These sites provide keywords, but not a full list of words that people use when searching what you’re promote. Consider these pointers for boosting your PPC Campaign:
Try finding synonyms for your keywords for starters. The internet and word processors are great ways to find such synonyms. Don’t forget popular brands serve as synonyms; some call tissues “Kleenex”, for example. Some variations perform better than others, so make sure that you’re looking for every possible variation you can think of. www.LexFN.com has a wonderful and elaborate thesaurus you can use for your PPC research.
Using brand names can be a good idea, however sometimes this causes unforeseen issues. For instance, Google has run into legal trouble by allowing trademarks and trademarked names to be bid on by AdWords. Some bids that may be effective include bidding on famous people and places, names of companies, or the names of various associations and magazines. But be sure not to use the actual trademarked name in your ad. Doing so could cause problems for you with both Google and the other company.
And don’t forget typos or misspells. Everyone is human, and is prone to misspell a word during a search; but common typos are usually less expensive to bid on, and often have a higher click-through rate.
These are just a few ideas to help you in your keyword research. With these tools, you’ll be able to manage your PPC both properly AND quickly.
