Linkbacks and SEO

Do you Google your companies brand name only to find that a negative report on a website such as Ripoffreports.com has made it’s way into the search results above or below your companies website. Whether the complaint is valid or not does not matter. What matters is that it is there for everyone to see as if they were airing out the dirt laundry of your company. These types of reputation tarnishes can have a huge impact on your company. Learn how to protect yourself from them.

Companies such as Ripooffreport.com have grown in notoriety as of late and are under intense debate about their accuracy. Some have even suggested the fact that founders periodically create false reports so that they can profit from the companies seeking to remove the comments. Many people do not know this but Ripoffreport will remove a comment if they accused company is willing to pay a $10,000 fee.

Sadly these companies do not normally do any inquisition as to whether customer complaints are valid. Anyone can post a negative comment (including a competitor). Is this fair? The truth is that it does not matter. What matter is that those reports showing up as a search result for your brand if hurting your brand. A LOT!

So what can a company do to protect and remove itself from these types of negative reports, without having to pay ten thousand dollars to remove a single negative comment. That is where internet reputation management strategies comes into play.

Reputation management is the use of internet marketing techniques and SEO to push the negative complaints of the first and second pages of the results pages.How is this done?Search engine marketing firm Orlandosearchenginemarketing.com has mastered the technique. They say deleting negative reviews uses the same tools used to get a website to the top of the search engines, except these tactics are used to promote websites other than your main one for the keywords being targeted. What this does is move these other website ahead of the negative comments and pushes those results down.

This can be a daunting task for a business to handle on their own. Often you have to promote 7-9 results above the negative comments instead of just one. The good news is that it is usually for a low competition search. Most brand name search can be easily one within several weeks or a month.