Five Killer Article Marketing Errors
Almost everyone who wants to promote a website is already employing article marketing or is seriously thinking of doing so, and with good reason. That’s because there is no more effective way to promote a site, but only if you do it properly. If you can stay away from the five article marketing mistakes below, article marketing can produce significant results for you.
1. Authors often fail to realize the importance of titles. Without an interesting title, a story is far more likely to be rejected by an online article directory. And even if a story makes it past the article directory editors, few website owners will use it on their sites if it does not have an engaging title.
2. Don’t view an article merely as a vessel for your priority keywords or a prelude to your author’s box. Give your readers helpful information. If your articles are good, they’ll be spread all over the Internet, along with links back to your website. If they don’t have good content they won’t have legs. It’s really that simple.
3. Authors sometimes believe they should stick to article topics closely related to their websites. If you continue to limit your article topics, there are numerous article directory sites and many categories of websites which will never carry your articles.
4. Too many writers believe the so-called search engine optimization gurus who tout keyword distribution and frequency formulas. The two problems with that are that many of their theories are questionable and formulaic writing seldom makes good reading.
5. Never submit an article that has not been read, critiqued and edited by a second party. Remember, a single error can prevent an article from being published. It happens frequently.
There are numerous ways to promote websites, but none give you the upside of article marketing. If you can stay away from some simple, easily avoidable mistakes, a few articles a month can give your search engine rankings and your traffic a significant boost.
