Real Estate Top of Google
If you’re an estate agent and have a domain, then you probably know how hard it can be to rank high in the search engines for your targeted terms. There are a slew of rivals all trying to get to the top 10 spots that Google showcases. If you did a search for your keyword and looked at the top 4 rivals you would potentially see a number of big brand names such as Trulia and Zillow listed there.
What makes these sites rank so much better than typical agent internet sites and how can the average agent compete with them? To reply to this question would take more than that article, but I want to give you one tip that if sticked to by agents would help knock down the big boys.
One of the facets of ranking well in the search engines in obtaining links from many quality internet sites. Trulia and Zillow have made it very easy to obtain links by providing accounts for real estate agents to login to and hold. Almost all of the agents that have these accounts advertise these accounts on their website. They advertise by placing a link on their site going to their account page on Trulia’s site or Zillow’s internet site, thus creating links back to the big dogs.
Without even knowing it, the agent is giving links back to these sites, which help them rank better in the search engines, even outranking the agent’s own website. I am not saying that you must throw out your Trulia account, but from an SEO perspective, I would not give links to a site that is basically my competitor in the search engines. You would not think about giving links to other agents in your house town who are your competition, so why would you give links to your competition in the search engines. This small fact could change the playing field for real estate agents nationwide trying to rank for certain keywords.
property agents need to get rid of these large brand links off their sites to decrease the quantity of links being passed to the big boys. I will say that even doing this small thing may not drop the major players off the search website chart, but it can help. Google gives big brands weight in their algorithms, so you can’t knock them off completely, but each agent should try to do what they can. If you can gain a few spots in your rankings then it’s worthwhile. The higher you are in the rankings, the more possible leads you can render, and therefore , the more achievable closings you can obtain.
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