The Importance of Page Rank

by Mary R. Ellen

What is page rank and how come it’s so valuable? You might have chanced upon a few articles and sites arrogating the page rank is not as crucial as experts make it seem, but do not be duped by such calls. Your page rank is a critical element of ascertaining how well favored you’re amid your website visitors.

Search engines evaluate your website based on several criteria. When you observe these criteria, search engine assign a value to your site, which becomes your page rank. Google introduced the PageRankTM and the page rank attribute is often considered according to what they have specified, which is standardised and followed everywhere else.

Initially, let’s learn why the page rank is considered crucial for a website. Basically, your website’s page rank is among the criteria looked for by search engine when they are preparing to provide results pages based on particular queries. If a website has a high page rank, it will be prioritised before sites without such a value.

If you appear in the top ten, you are more likely to get visited by the searcher. Google ranks web pages from a scale of 1 to 10 and every website starts with a 0. The more you keep improving your ranking, the more important you look to Google.

How do you get a suitable page rank? It’s not that easy, but with some effort, you can get there over some time. A website’s page rank is decided by evaluating the external sites linking to it. So, if a site with a page rank of 7 links to your website, you will be thought of as more important. These backlinks are very valuable and by getting such links, the page ranking ‘worthiness’ is slightly distributed among linked sites as well.

If you get numerous websites with page ranks above 5 to link to your site, then over a few months, you’ll get a good rank too, because Google recognises you as a reputable website with some level of importance and relevance for what people are searching for. Lower ranking sites contribute too, but not as much as the higher ranking sites.

Acquiring a PR compels you to get sites to link to you. Composing rich quality content on your site pages will get you more acknowledged by other important websites and they will link to you. Link up with a few authoritative sites too and after a few months, several sites will begin linking to you too. Never purchase links, though, because your authentic repute isn’t assertive through purchased links and Google will sooner or later discover what you have done and bring down your rank.

If you set up a free page rank checker button on your website, you are able to better your site’s ranking over the years by perpetually altering it to blossom the interest of significant websites.

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