Who Are You Targeting: Search Engines or Humans? – Seo Networker
Search Engine Optimization should always be of paramount concern to a webmaster. Many of these professional invest significant time and effort into making their websites look great but then fail at truly making the site popular in the search engines. This is a tremendous oversight since those that spend a great deal of time on the internet search for sites through the search engines. This alone should prove that a strong time commitment to improving search engine ranking should be a major priority of webmasters along with the potential to make the site appealing to readers and visitors.
Well known SEO network experts in the network marketing industry, Ferny Ceballos and Raymond Fong, spend a lot of time teaching and preaching this concept. Any time you build a website, you should be working to attract an audience of human readers. Ferny and Raymond are lead instructors of SEONetworker Mastermind Group.
Search engines will read your site for very specific purposes. The same is true of human visitors. So, you will want website content that is appealing to both the search engine robots and the human visitors that may become your potential customers.
Of course, it is most definitely necessary to get as much traffic to your site as humanly possible. With little or no traffic, your website will have little value regardless of how it looks. Optimizing the site for the search engines will definitely help brings an audience to your site where it will then become a helpful audience or client base. Yes, there will be those visitors that will look at the site once and then immediately leave. There is nothing that can be done about this. However, if you make your site an appealing one, you will be able to amass a number of visitors that will opt to become repeat visitors. That is certainly a good thing.
Webmasters will often lose sight of the real audience and decide to cram their meta tags with keywords. This does nothing for the visitors and can deliver negative consequences such as weak rankings or outright de-indexing.
On their SEO networker training Ferny Ceballos and Raymond Fong detail that a site should be designed with visitors in mind and most definitely not the search engines. Avoid content stuffed with keywords since it is incredibly unappealing. It is also difficult to read and just plain distracting to visitors. Avoid doing this since well written content which relevant to the site’s topic will be optimized in a much more natural fashion. This will increase the odds visitors will want to return to the site. Repeat visitors will also be a plus for the search engine rankings and will deliver better results than keyword stuffing ever could.
Instead of working for hours and hours trying to generate inbound links to your site, you could better spend your time and energy by adding features which visitors will enjoy and will keep them coming back to your site.
SEO is always of high value and one should never neglect optimizing a site. However, this should never be done at the expense of turning off visitors. Over time, a site designed with the interests of visitors in mind will deliver much better search engine rankings. Page rank could possible rise slower but the end result will be one that is more positive. The organic development of page rank will yield results and loyal readers. And these are the two things you need to seek the most.
